In today’s digital age, where online advertisements and social media campaigns dominate marketing strategies, the effectiveness of traditional promotional products might be underestimated. However, branded giveaways like custom pens, tote bags, and drinkware continue to be powerful tools for increasing brand awareness and customer loyalty. Studies show that promotional products create lasting impressions, influence consumer behavior, and provide cost-effective advertising.
Promotional products have a lasting impact on brand recognition. According to SellersCommerce, “90% of people who receive a promotional product remember the brand name and 73% are more likely to do business with a brand that offers them.” Unlike digital ads that disappear in a few seconds, tangible products stay with consumers, reinforcing brand recognition every time they use them.
Not only do promotional items make brands more memorable, but they also encourage customer engagement and brand loyalty. Research from SellersCommerce highlights that 73% of people feel more likely to do business with a company after receiving a promo product. When consumers receive useful items like branded notebooks or reusable water bottles, they develop a positive association with the brand—one that can translate into long-term business relationships.
One of the greatest advantages of promotional products is their extended lifespan. According to SellersCommerce, “Nearly 9 out of 10 people will keep a promotional product with them for more than a year while 4 out 10 will keep promotional items for more than 10 years.” Compare this to online ads, which disappear within seconds—promotional items provide a continuous reminder of your brand. Additionally, the cost per impression for promotional products is remarkably low.
Branded merchandise seamlessly integrates into consumers’ everyday lives, increasing brand exposure with minimal effort. Apparel items, for example, generate thousands of impressions. SellersCommerce notes that outerwear items generate approximately 7,856 impressions over their lifetime, while t-shirts create around 5,053 impressions. This repeated exposure keeps a brand top-of-mind for customers in ways digital marketing struggles to achieve.
Promotional products remain one of the most effective marketing tools available, offering high recall, influence on consumer behavior, and cost-efficient brand exposure. Unlike digital ads that are often ignored or blocked, physical items engage customers in a meaningful way. By choosing high-quality, useful, and sustainable promotional products, businesses can maximize brand visibility, strengthen customer loyalty, and ultimately boost their bottom line.
With the power to boost brand recognition, engage customers, and provide long-lasting impressions, promotional products are a marketing must-have. Whether you’re gearing up for an event, rewarding loyal customers, or simply looking for a creative way to keep your brand top-of-mind, we’ve got you covered.
Let’s create something your audience will actually want to keep! Reach out today and start making an impact with branded merch that works.
Click here to visit our Promotional Product Catalog.
Click here to visit our Promotional Product Inspiration Page.
Think Big, Print Big.
The Slate Group Marketing Team
What is kitting and fulfillment? You have a list of marketing materials you need. These materials can be posters, decals, POP signage, window clings, brochures, promo items… basically anything. You have a list of addresses the materials need to be sent to. There could be 10 locations locally or 500 spread out over the United […]
Our color gamut just expanded into thread! Market your brand in a unique and professional way with custom embroidery We’ve recently added in-house embroidery to the ever-growing list of services we can provide you. Benefit from our investment in state-of-the-art technology by ordering embroidered apparel that reflects your brand’s values and image. We have in-house […]