Phone: (806)794-7752


Rico Vega

Director of Creative Services

Aspirations and Goals as a Human Being:
I’ve been asked this question before and my answer remains the same: During my time on Earth, I just want to be a good person, take care of my family, and make good memories along the way. Oh, and never stop learning about the world around me.


Education, Experience, and Credentials:
A. I’m a graduate of Texas Tech University. with a B.A. in Communication Design.
B. I’ve spent over a decade in senior leadership at an advertising agency.
C. I’m a consumer so I buy a lot of stuff. I partake in the events around me so I’m part of our culture. In my opinion, those two simple facts of daily life are influenced by marketing and design. Knowing this, I’m constantly refining the creative process to produce marketing solutions that resonate with our customers’ intended audience. When the strategy is right, this leads us to reaching our goals and achieving growth.


What do you like to do when you’re not working?
Eat borderline coma-inducing asian food. Preferably thai food.


Favorite quote:
“The only way to do great work is to love what you do.” – Steve Jobs


Tell us something about yourself that would surprise us:
I’m an introvert.


Tell us three things most people don’t know about you:
I didn’t wash my jeep for 4 years.
Everything else about me is disclosed in this questionnaire.


Three words to best describe you:
No can do.


Anything else you want to share? (family, hobbies, whatever)
No. I will not share my family. They’re mine, all mine.


What do you like most about Slate Group?
Everyone works non-stop, full speed, day in and day out.


What do you like most about your role at Slate Group?
We’re a print marketing company. But before we can print anything, it must first be designed. I’m a part of that very important first step. The most exciting part of the design/print process happens when I’m standing on the production floor, holding a completed project in hands, knowing that it all began with a meeting with a customer.


What drew you to Slate Group originally?
Before I ever thought of working at Slate Group, I was first friends with Trey Laverty (link to his bio). He told me about the path that Slate Group was taking after the name change and explained why that name change was necessary. Copy Craft had evolved from a print shop into a print marketing solution. I wanted to be part of that.


What has been your favorite project at Slate Group?
Our 2015 christmas card. It challenged all of us and also brought us together as a team to dream up something awesome!